Strategic Creative for Modern, Growing Brands
We bring clarity, taste, and direction to every layer of the brand experience. We guide founders and teams through the full creative process: strategy, storytelling, content, and digital presence. We bring a unified vision that feels elevated, intentional, and built to scale.
F
A
Full-Service Content and Digital Execution
Our studio produces refined, modern content that feels lived-in and luxurious. Photography, video, copy, design, social. Produced, managed, scheduled, and delivered with the polish of a world-class creative house.
Build. Create. Scale.
Our Services
BRAND DEVELOPMENT
Identity, voice, visual world, and narrative shaped with intention. We define your brand presence through refined creative direction and modern storytelling as a leading Austin branding agency.
• Brand Identity & Voice
• Messaging Framework
• Visual Language
• Creative Direction
• Campaign Concepts
STRATEGIC CONSULTING
High-level brand clarity, operational systems, and long-term creative direction for founders looking for elevated growth. Supporting brands through strategy, positioning, and executive alignment as a trusted Austin creative consultancy.
• Brand Positioning
• Strategic Direction
• Growth & Content Strategy
• Founder & Executive Support
CONTENT PRODUCTION
Premium photography, video, editorial content, and social assets produced end-to-end through our Austin content studio. From concepting to final delivery, we create polished, cohesive content built to scale.
• Photo & Video Production
• Editorial & Copywriting
• Content Studio Management
• Social-First Creative Assets
Our Mission
To shape brands with clarity, beauty, and intention. We guide founders through creative decisions, build strong visual worlds, and support every step with thoughtful structure and artful execution.
Fredhall
Assembly, L.C.
Fredhall Assembly is a creative and content studio built to help brands grow with clarity, intention, and community. We develop strong creative systems, refined storytelling, and modern content strategies that shape how people experience a brand and how they stay connected to it.
The studio is led by founder Shelby Jonsson, whose background spans more than a decade in brand development, digital marketing, and creative direction. Her work has been featured in Adweek, Vogue, Billboard, Refinery29, People, and Rolling Stone, with campaigns recognized for strong identity, cultural relevance, and thoughtful execution.
Shelby has guided brands through launches, rebrands, and large-scale content operations across multiple industries. She played a key role in helping an early-stage startup grow into a successful acquisition and contributed to the creative development of Bev during its growth from a venture-backed consumer brand into its acquisition by E. and J. Gallo Winery. Bev publicly raised more than twenty million dollars in funding, and Shelby continues to provide creative leadership for additional consumer brands backed by multimillion-dollar investment and preparing for major national retail distribution. Her experience brings together strategic clarity, refined aesthetics, and a deep understanding of how modern audiences connect with brands.
Fredhall Assembly operates with a curated team of writers, designers, photographers, editors, and content creators who execute with consistency and intention. Together, we build visual worlds, strengthen messaging, and create content systems that support sustainable growth. Clients partner with Fredhall Assembly when they want elevated creative, a consistent voice, and support building a community around their brand. Our focus is on guiding the vision, producing the work, managing the process, and supporting the people behind it. We build brands that feel alive and give them the foundation to grow confidently.